Case study: Domain Sponsored Stories and Custom Audiences drive daily deal sales for LivingSocial
Daily deals site LivingSocial worked with Facebook ads company Ampush to run Domain Sponsored Stories with Custom Audience targeting to achieve 58 percent return on investment.
Ampush says its campaign resulted in 60 percent lower costs per action than other LivingSocial campaigns that were run by other Facebook Preferred Marketing Developers at the same time. Ampush says the combination of Domain Sponsored Stories with Custom Audience targeting and News Feed placement were key in efficiently driving daily deals sales and new user acquisition for LivingSocial.
With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in