Carol Smith Isn't Worried About Harper's Bazaar

Carol Smith, Harper’s Bazaar’s Publisher, isn’t worried about the magazine sinking. Despite Harper’s Bazaar reducing its publishing frequency, Smith tells Adweek that the change was “not a defensive move,” and that “I got to take the savings and reinvest in the magazine.”

Some of that money most likely went into her e-commerce idea. Smith explains:

I’m going to open The Bazaar. It’s going to be in spring 2012. It will be digital, but it might be a store within a store, too.