CARMA International announced that it updated its methodology for analyzing and measuring social-media coverage, devising methods for analyzing reader comments and hyperlinks appearing within social media and for helping clients to understand how discussion in the blogosphere is affecting their image.
The company said social-media analysis is available through both traditional CARMA human-based analysis as well as its quick-pulse monitoring and measurement tool through Social Media Access or NewsAccess.
The company also added features to its NewsAccess measurement tool, including: Social Media Access, giving users the ability to view social-media results alongside traditional media results or display social-media data in a separate interface so that blogs, message boards/forums and tweets can be included or separated from print, online and broadcast media coverage; Tone, for which CARMA’s team of researchers will evaluate and apply tone to all or selected media coverage; and other customization options.
CARMA CEO Albert Barr said:
CARMA has been a pioneer of the media-analysis industry and, for over 25 years, we’ve demonstrated our leadership and expertise in the analysis of traditional media. In recent years, we’ve focused heavily on integrating social media into our portfolio and are pleased to announce our social-media-monitoring tool, Social Media Access. As CARMA continues to change with the rapidly evolving media universe, we have also incorporated the ability to track Twitter and other important conversation types.