Watch: Carlsberg Goes Viral With Awesome Movie Theater Prank

What would you do if you were out on a movie date and entered the theater with your date to discover that the entire theater was filled with big tough biker dudes, except for two lone seats in the middle?

What would you do if you were out on a movie date and entered the theater with your date to discover that the entire theater was filled with big tough biker dudes, except for two lone seats in the middle?  An awesome new Carlsberg viral campaign set out to see how couples would react to a theater filled with not-so-friendly gents.  The video has racked up a whopping 1.3 million views in under a week and has the Internet abuzz as people talk about how they would react.

The prank was set up in Kinepolis Cinema in Brussels, Belgium.  Carlsberg packed one of the theaters with 148 “bad boy” bikers and put a bunch of innocent couples to the test to see how they would react.  Many turned right around and left the theater, but those that sat down were rewarded…with cheers and bottles of Carlsberg because, after all, a situation like this is one “that calls for a Carlsberg!”

Check out the video below and let us know what you think.  What would you have done if you were one of the unsuspecting couples that walked into the movie theater?  Would you have walked out or taken a seat?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.