Carl's Jr. Makes New Kind of Network Buy
NEW YORK Justine Ezarik might not be a household name, but the 25-year-old has a cable TV-size audience. The only difference: Ezarik’s audience is on YouTube, Facebook and Twitter.
Thanks to Google, she’s also now part of Carl’s Jr.’s effort rolling out this week to sell the Portobello Mushroom Six-Dollar Burger to young men. The search-engine giant drafted Ezarik and eight other popular YouTube creators to participate in an ad campaign for the fast-food chain on the video-sharing site.
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