Carley Roney of The Knot: 'Look in Creative Places for Financing'

Since launching almost 15 years ago, The Knot has expanded from a one-stop weddings website to a true lifestyle brand encompassing content for engaged couples (The Knot magazines, books, and TV), newlyweds (The Nest), and first-time parents (The Bump).

And, like any start-up, the company’s four partners had to find the money to make their business grow. Carley Roney, co-founder and editor-in-chief, credits The Knot’s financial backing to a combination of pitching and serendipity.

“You have to do both of those things.

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