Car PR On the Cheap(er)

We admired their promotional acumen when BMW got us to watch films about cars in various versions of the car chase. We wondered about the millions they reportedly had to spend, and enjoyed seeing the cars get shot up, crashed, exploded and flipped. Besides, the movies were kinda good, even the one with Madonna.

But, c’mon. An audio short story titled “Beautiful Ride” that kicks off with references like “The Beemer is parked outside a tent,” and at least three other references in the first 90 seconds? Puhleaze. Could we just have the old Ang Lee movie, again?