Published by Hearst Magazines, Car and Driver, the world’s largest automotive magazine, has just partnered up with Cie Games’ Car Town Facebook game, the #1 automotive social game. The integrated partnership kicks off this week and extends into 2012.
Car Town’s millions of active users will see new-car releases and announcements presented in the form of a Car and Driver magazine cover, just as when the vehicles’ real-world counterparts are reviewed by the magazine editors.
“We’re very excited to partner with Car Town to bring our expert reviews and content into the social-game arena,” said Rob Houghtlin, Publisher/Chief Revenue Officer of Car and Driver and Road & Track. “This is a great opportunity for us to expose our brand to a new and younger audience in a very engaging and dynamic manner.”
As part of the partnership, a coveted Car and Driver 10Best award will be given to players for creating outstanding virtual car and garage designs in Car Town. Monthly contest winners will have the opportunity to be featured in Car and Driver magazine, as well as on the magazine’s website and social-media channels. In addition to featuring the Car and Driver 10Best winners, there will be Car Town News updates in the magazine which will highlight the latest features and hints and tips from the game.
“The Car and Driver brand is a perfect fit,” said Justin Choi, president and CEO, Cie Games. “And to be able to reward avid Car Town players with a virtual Car and Driver 10Best award and recognition in a highly respected automotive magazine is an exciting first.”