Capturing Gen Z on Snapchat Could Gain Long-Term Consumer Loyalty
If Instagram is the thoughtfully staged, well lit, perfect representation of a moment, consider Snapchat a silly face made in a mundane instant of everyday life. But marketers should know — there’s nothing silly about it.
The way I use my Instagram handle is similar in design to the way our mothers used their photo albums. While scrolling through my photo stream (or the streams of my friends), I see a highly curated story of a life as captured through the most flattering possible lens.
If Instagram is the thoughtfully staged, well lit, perfect representation of a moment, consider Snapchat a silly face made in a mundane instant of everyday life. But marketers should know — there’s nothing silly about it.
Snapchat offers real-time connection with fleeting images, allowing users more freedom of expression.
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