Capital New York to Rebrand as Politico New York

A new name and two new sites are planned.

Capital New York is getting rebranded as Politico New York as part of its parent company’s expansion plans. Along with Politico New York, Politico will soon launch a group of new state-centric sites and state-centric newsletters, with the goal of all changes being finished by the end of this year.

The first new Politico sites will be New Jersey and Florida. Newsletters—modeled after Politico’s Playbook—for California, Illinois and Massachusetts will launch shortly afterward. Capital co-editors Tom McGeveran and Josh Benson and Capital VP of operations Katherine Lehr will oversee the state-centric site expansion. Politico’s Danielle Jones, executive vice president of expansion, will also be part of this team.

As part of the expansion, Capital New York and Politico will combine their media desks. This department will be overseen by McGeveran.

“We have a chance here to do something special for journalism and state coverage,” said Politico CEO Jim VandeHei, in an announcement. “Ever since I walked into the Statehouse in Albany and saw an important, powerful institution with diminished press presence, I hoped we could find a template for saving coverage of state government. I believe we have.”