Cannes Festival: Consumers Crave Value, Not Just Deals

PR professionals know that strong relationships take time to develop. The relations aspect of public relations is more important today than ever.

Budget-minded consumers have adopted a more deliberative and disciplined attitude toward their purchases. Self-imposed austerity measures are the new normal. Today, the very idea of impulse buying feels like a quaint but incredulous cultural phenomenon that lasted about as long as Carrie Bradshaw exorcised her emotional states through purchases of Manolo Blahniks. Most women don’t shop like that anymore.

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