Candidates Tap Google for Last-Minute Push on Election Day
While the 2010 midterm election season has been mostly a dud when it comes to online advertising, Google has been seeing a flurry of last-minute activity from candidates trying to motivate voters to come out to the polls on Election Day (Nov. 2).
According to sources, several dozen candidates have executed what Google calls “blasts” across its content network; in other words, display campaigns that run on thousands of sites at once, yet are hyper-locally-targeted. Though a handful candidates in the recent past have utilized the blast tactic, including Massachusetts Sen.
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