For $200 (For A Press Release) One Charity Got Itself 22 Million Unique Impressions On Twitter

Getting a message to go viral on Twitter is the holy grail of social media marketing. If you can get one person to share your content with three people, who share it with twenty people, who share it with one hundred people… there’s really no end to how far your message can go.

The #CancersNoJoke campaign from @AbolishCancer is a perfect example how a little elbow grease, smart marketing and some celebrity endorsements can make for a massively successful viral campaign – and all for a good cause, too.

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