Canadian Investor Relations Program Makes Social Media an Industry Priority
Our neighbors to the north are ready to make social media an industry standard.
The Canadian professional association for investor relations professionals just took a big step in making sure its members take social media seriously. CIRI is adding social media to an education program that includes such core skills as analyzing income statements and analyst models, according to a report by Inside Investor Relations.
Now, those taking the Investor Relations Certification Program will have to get a handle on the likes of Facebook and Twitter – and how these tools can be brought to bear in communicating with a company’s shareholders and analysts.
According to Inside Investor Relations, this is the result of a “warming of the attitude toward social media in the IR community.”
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