40% Of Canadian Execs Use Social Media Because They "Need To" [STUDY]

It’s a good thing this survey of Canadian business executives was anonymous, or else plenty of people would be questioning how informed they are about their everyday business decisions.

Of the 400 executives polled on their approach to social media, 40 percent – or 160 total – say they’re using social media because they feel they need, but don’t necessarily want, be using it.

A quarter of the executives polled say they don’t use social media and they see no value in it, while 35 percent do indeed see the value in their use of social media and are quite active on it.

This

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