Canadian Airline's Christmas Stunt Goes Viral (Again)

We will probably never use the word “heartwarming” in a sentence, and we didn’t cry at this WestJet “Christmas miracle” stunt (botched facelift). But quite a few people have apparently teared up while watching the clip in the two days since it went live. And yes, this is the same brand behind last year’s “flash mob” stunt.

It had to be pretty elaborate in order to convince surfers to watch it for 5 and a half minutes, and indeed it is.

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