Can Twitter Predict the Volume and Price of a Specific Stock?

In a world where everyone’s opinion is publicly recorded, it should be theoretically possible to determine the most popular concept of the moment — be it a movie, a song, a feeling or even a stock.  Certainly, we don’t have enough information at this point to record everyone’s fleeting thoughts, but Twitter is something that makes a good temporary approximation.  And that’s what led University of California, Riverside professor Vagelis Hristidis to investigate whether Twitter sentiment could help predict the stock market.

Hristidis and his team have set out to look at how Twitter activity is related to stock prices and traded volume.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in