Can the Volt's Buzz Save GM?
General Motors Vice Chairman Bob Lutz think the buzzy publicity for the yet-to-launch electric Volt vehicle can lift all boats, and told a room full of PR people so during his keynote at the 2008 PRSA International Conference this week.
Despite some circular–or Palinesque–quotes in the Detroit Free Press, Lutz was a hit on Monday:
“One of the reasons that we are being so open with the Volt and permitting the media to participate in the development is that this is uncharted territory for us,” Lutz said.
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