Can Stripe Relay Create Social Commerce Standardization?
The proliferation of social shopping tools is creating both opportunity and challenges for business looking to capitalize on the growing digital commerce medium.
Social networks are getting more serious about enabling a frictionless commerce experience. Nearly every network has some form of “buy now” buttons and Instagram is even being heralded as the future of mobile commerce. It’s a logical progression of social shopping, with the potential to make ads both more relevant and interactive, while tapping into the vibrant ecommerce market. The question we now face is what does the transition look like?
Stripe, a mobile payment processing company, recently launched an application programming interface (API) called Relay.
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