Can Social Analytics Predict the Headlines Before They're Written?
Social analytics firm Topsy has released a new version of its Pro Analytics platform. With enhanced alerts and geo-inference features, said Topsy's Jamie deGuerre, "you can get an early signal about things that are going to become news before they become news, before they appear as articles on the Web."
Social analytics firm Topsy has released a new version of its Pro Analytics platform. With enhanced alerts and geo-inference features, the tool is designed to pick up on trending topics and people before they hit the newsstands.
Founded in 2002, Topsy is an index of the public social web that pulls data from millions of websites, blogs and social media sites.
Starting today, real-time alerts will also allow you to define the thresholds for any topic that you’re interested in, such as “Zynga” or “Barack Obama.”
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