Can Snapchat Become an E-Commerce Platform?
Snapchat works wonders for engagement and brand awareness (especially among Millennials) ... but could the time-bomb messaging app actually drive sales?
Snapchat works wonders for engagement and brand awareness (especially among Millennials) … but could the time-bomb messaging app actually drive sales?
It could.
Snapchat has talked about opening its Discover content platform up, including some e-commerce features. At Re/code’s recent Code/Media conference, Joanna Coles, the editor in chief of Cosmopolitan and a Snapchat board member, discussed the probability:
Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is ‘Love something new every day.’ But
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