Can PR Take College Football to the NFL Level?

In 2014 college football playoffs will replace the abhorred BCS system established in 1998. The playoffs will feature four teams facing off in three games, eradicating the political and mathematical technicalities that have plagued the BCS rankings. College football believes the playoff system—which could produce up to $5 billion over a 12-year contract—can leverage the sport’s already wild and lucrative popularity. PR will play an integral role as the sport seeks to attract more fans and achieve the cultural prominence of the NFL.