BARCELONA, Spain—When you think of the world's biggest mobile brands, Royal Caribbean probably isn't the first name that comes to mind, but its fleet of ships are slowly becoming floating digital hubs.
Speaking during a Mobile World Congress keynote, Royal Caribbean's chairman and CEO Richard D. Fain talked about how apps, robots and Wi-Fi are shaking up travel.
But that doesn't mean it's been easy to take a business that requires long processes (like traveling internationally) and massive pieces of equipment into the digital era.
Plus, it's no secret that the cruise industry has struggled in recent years to keep up with a seemingly never-ending headache of safety and PR disasters, causing some brands to test out new technology like virtual reality to rope in new customers.
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