Can MediaWire Bridge the Cross-Platform Gap?
Developing a comprehensive digital experience for a publication is no small task. While very few outlets have the financing and manpower to produce a custom app, the low-cost appeal of micropublishing could leave organizations still wanting more — especially when it forces you to choose between platforms rather than catering to all of them.
Cross-platform experiences are the goal of MediaWire, a new startup that enables publishers to create and distribute their publications directly through smartphone stores.
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