Can Long Conversations Get You More Followers Than One-Off Tweets? [VIDEO]

If I’ve learned anything about Twitter in my time writing for AllTwitter, it’s that Twitter can be anything. It can be a source of breaking news, celebrity gossip, weather reports, marketing, and in-depth debate.

But journalists and cultural critic Touré (@Toure) has carved out his own Twitter strategy, focusing on longer conversations, 20 minute back-and-forths about a single topic, rather than writing a fleeting 140-character idea and moving on to the next. And his 36,000 followers can attest to just how successful this strategy is.

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