Can In-app Facebook Advertisers Be Trusted With Users' Personal Data?
Many of the advertising companies hand-picked by Facebook to provide in-app advertising "operate without regard to the most basic privacy norms," according to an analysis by PrivacyChoice, a nonprofit that supports online privacy.
Many of the advertising companies hand-picked by Facebook to provide in-app advertising “operate without regard to the most basic privacy norms,” according to an analysis by PrivacyChoice, a nonprofit that supports online privacy.
Apps must gain permission from users to grab data, such as birthdays or social contacts, from their profiles. Advertising companies may see that data but have not obtained the user’s permission to do so. Facebook handles this problem by requiring the advertising companies it white lists to agree not to use the data other than to target ads within the given app.
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