Can Facebook Make Apartment Hunting Fun?

Most people don't enjoy searching for a new place, but Apartment Guide hopes to change that. By connecting Facebook to rental listings, people can get input and support from friends and future roommates.

Most people don’t enjoy searching for a new place, but Apartment Guide hopes to change that. By connecting Facebook to rental listings, people can get input and support from friends and future roommates.

The listings site lets people invite their Facebook friends to join their apartment search group. Users can browse available units and save their top picks, then add them to a “My Favorites” section of the website.

There, members of the “apartment search group” can see postings about the properties (apartment photos, floor plans, information on surrounding communities) in their Facebook activity feeds and can comment on them. “Search with Friends” could also streamline apartment searches involving multiple roommates (especially when they’re located in different geographic areas).

Of course, while sharing the apartment search with social networks may allow for more feedback and interactive fun during the hunt, it certainly has the potential to bog down the decision-making process for groups of roommates who gather lots of input from others.

Readers, do you think incorporating Facebook will make Apartment Guide’s listings more popular?