Can Developers Be Frenemies With Facebook?

Does iPad app launch spell disaster for 'Friendly' developer

When news leaked recently about Facebook’s plans to launch an official iPad app, it looked like bad tidings for startup Oecoway and its popular Friendly for Facebook.

True, the startup (which claimed 3 million active monthly users in April) probably benefited from the fact that Facebook hadn’t offered a great iPad experience. But Oecoway co-founder Cyril Moutran believes he and his team will survive even as that official competition is about to arrive.

The key, he says, is to avoid going head-to-head against Facebook.

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