True, the startup (which claimed 3 million active monthly users in April) probably benefited from the fact that Facebook hadn’t offered a great iPad experience. But Oecoway co-founder Cyril Moutran believes he and his team will survive even as that official competition is about to arrive.
The key, he says, is to avoid going head-to-head against Facebook. Instead, Oecoway will target its features at a smaller-but-still-sizable audience that has bigger needs than the average Facebook user. For example, Friendly includes tools for companies to manage their fan pages.
But is a possible acquisition by Facebook over? That seems likely, given Facebook’s current preference for “talent acquisitions” (buys a startup for its executives and engineers, but kills the product). Moutran says they’ve never sought a fast cash out, but instead hope that when the Facebook app hits, their loyal users will remember one thing: “We served them when nobody else would.”