Can Classifieds, Online Ads Save McClatchy?

Reporting its fourth quarter and year-end earnings report today, newspaper publisher The McClatchy Co. seemed optimistic about the future of classified and online advertising.

Although the company reported declines in revenue for the quarter and the year — down 16.5 percent for the fourth quarter compared to last year and down 22.6 percent for the year — circulation revenues actually increased by 6.6 percent during the last quarter of the year, along with online advertising revenues, which were up 14.9

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