Can 'Advocacy Gaming' Inspire Social Change?
It’s all about “gamification” these days, right? Video games don’t just entertain us and distract us during down time on the train–they also help brands publicize new campaigns, encourage user engagement and even develop new products and promotional materials.
But can games truly educate the public in the interest of facilitating widespread social change? Games for Change certainly thinks so. We’ll refer to what they do as “advocacy gaming”–and it makes a lot of sense.
The brand’s latest, most visible project is a collaboration with New York Times journalist Nicholas Kristof, best known for his reporting on international human rights and gender equality abuses.
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