Campbell's Canadian Coach Contest Fortified with Facebook Connect
In a small but interesting use of Facebook Connect, Campbell’s Soup has been running a contest site with the Coaching Association of Canada to first find a “Most Valuable Coach” then award the winner $25,000. Under the “Campbell’s Chunky” soup brand, the site uses Connect to send activities back into Facebook.
And it’s been working well. Although the site has only gotten less than 10,000 visits since the campaign launched, nearly 27 percent of the traffic came from Facebook, according to Filemobile,
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