Campbell Redesigns Soup Labels to Make Them More Brain Friendly

You probably take soup as seriously as we do, which is to say not at all. But it’s a billion multi-billion dollar industry and when a redesign happens at one of the biggest in the game, it’s a huge deal. Such is the case with Campbell Soup, who have decided to redesign their products’ labels. The Wall Street Journal has this incredible story of how much goes into a change like this, with everything from hidden cameras in grocery stores measuring “eye movement and pupil width,” sensors attached to testers’ skin to measure moisture levels when shopping for soup, and lots of other sorts of “neuromartketing” techniques, all in the attempt of catering a redesign to speak the most efficiently to people’s brains.