Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team

Facebook tapped a television journalism veteran to head its news partnerships team: former NBC News and CNN anchor Campbell Brown.

Facebook tapped a television journalism veteran to head its news partnerships team: former NBC News and CNN anchor Campbell Brown.

Brown announced the move in a Facebook post (embedded below), saying her role will be less editorial and more focused on “working directly with our partners to help them understand how Facebook can expand the reach of their journalism and contribute value to their businesses.”

Facebook executives shared similar points with Jim Rutenberg of The New York Times, saying Brown will not serve as an editor in chief of sorts and would not be involved in content decisions.

They told Rutenberg that Brown would focus on matching Facebook’s journalist partners with the social network’s features, including Facebook Live livestreaming videos, Instant Articles and News Feed.

Chris Ariens of SocialTimes sister blog TVNewser reported that Brown will leave her editorial role with education-focused digital news organization The 74, but she will remain on its board.

Brown said in her Facebook post:

I have some exciting news to share. This month, I will be joining Facebook to lead its news partnerships team. This is a different role for me, but one where I will be tapping my newsroom experience to help news organizations and journalists work more closely and more effectively with Facebook. I will be working directly with our partners to help them understand how Facebook can expand the reach of their journalism and contribute value to their businesses. That also means making sure there is ongoing feedback from publishers as Facebook develops new products and tools for news organizations.

I grew up in journalism. It has been the most defining part of my professional life. Throughout my career, my mentors were all great journalists. Covering the news with honesty and integrity is something that matters deeply to me, and I have always felt that journalism is more than just a job. Right now, we are watching a massive transformation take place in the news business–both in the way people consume news and in the way reporters disseminate news. Facebook is a major part of this transformation. This change comes with enormous challenges for journalists but also with great opportunities. Being given the chance to work on these complex issues with an industry full of people I care so much about is thrilling for me. I am really looking forward to joining this team, and can’t wait to get started. Happy New Year!

Readers: What do you think of Facebook’s addition of Brown?

Image courtesy of Campbell Brown’s Facebook page.