Romantic social network Zoosk wants your digits. Since last year, the company has seen a 148 percent increase in traffic on its HTML5 and mobile apps. Company analysts have checked out the dating pool and reported their observations in this infographic.
Zoosk is available as a mobile app for iOS and Android and on the mobile web. The native mobile apps make up 61 percent of the traffic, while 55 percent of the traffic comes from the mobile Web, meaning that some people use both. Since the website was upgraded to HTML5, a reported 15 percent of Zoosk members are on the mobile site every day. Android users are the most prolific with 55 percent of the app traffic, followed by iOS at 45 percent.
Searching is the most popular activity and most people connect with someone new once a day. The best day to look for love is apparently Sunday and Monday, when traffic is 10 percent higher. By Thursday and Friday, traffic slows by 5 percent. (No last-minute plans for these people!)
Not everyone on Zoosk is single. The site has joint couple profiles where people can share their “romantic moments,” of which 23 percent are posted from a mobile device. It’s not uncommon to see couples sharing mushy anniversary greetings on Facebook, but it’s a bold move to post them on a dating site.
Anyway, here’s the infographic.