Flash Mob Gives East LA Boy 'Best Day of His Life'
If you have not yet heard the story of nine-year-old East LA viral star Caine Monroy and his arcade made entirely out of cardboard, Mike Flacy’s blog post at digitaltrends.com is a perfect primer.
So often when it comes to flash mobs, the goal and-or end result is a negative one. But in the case of the Facebook-fueled crowd that gathered last fall at the Monroy family auto parts store while dad strategically whisked Caine away to a nearby Shakey’s, it was the opposite:
After getting permission from Caine’s father, [LA filmmaker Nirvan] Mullick started shooting the film about Caine’s Arcade and offered to generate community interest in the imaginative cardboard creations… Mullick used Facebook to create an event page designed to bring a flash mob to Caine’s Arcade on October 2, 2011.
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