Caesars Bets Cold Weather, New Ads Will Boost Online Gambling

'Tis the season to play poker

As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don't have to leave their homes to try their luck: They can play online.

The gambling and entertainment company will push a TV ad campaign in September alerting Jersey residents that online gambling is now legal in the state—and they can play more than 120 games on the casino's website.

"We wanted to make the public more aware of what we're offering from an online perspective and highlight to the market the different kinds of games we have," Caesars Interactive Entertainment vp of digital marketing Adrian Bailey explained.

Bailey said typically, online gaming ads die down in the summer because most companies assume people have time to visit brick-and-mortar locations. However, as the weather gets worse and people have less free time to travel, Caesars believes it's the perfect opportunity to plug 24/7 online gaming.

And, despite rumors that the online gambling craze has died down, a report out of Aruvian's R'search shows that web gambling grew 2.5 percent in 2012—impressive considering the industry has been in a slump since the 2009 recession.

Caesars is also reminding players that its games are not just available on PCs but also on mobile devices and tablets. While the majority of online gamers still play on a PC, the Entertainment Software Association reports that 43 percent of the audience has used smartphones to game while 30 percent has used a wireless device of some kind.

"We want to tell people we're Ceasars and we’re online," Bailey said.