As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don't have to leave their homes to try their luck: They can play online.
The gambling and entertainment company will push a TV ad campaign in September alerting Jersey residents that online gambling is now legal in the state—and they can play more than 120 games on the casino's website.
"We wanted to make the public more aware of what we're offering from an online perspective and highlight to the market the different kinds of games we have," Caesars Interactive Entertainment vp of digital marketing Adrian Bailey explained.
Bailey said typically, online gaming ads die down in the summer because most companies assume people have time to visit brick-and-mortar locations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in