Cable: The bundle of joy

Fortune‘s senior writer Marc Gunther today offers one of the most clear-eyed deconstructions of why the FCC‘s recently proposed “unbundling” of cable channels – also known as a la carte pricing – is a crazy idea.

We’re not saying we agree; we’re just suggesting Gunther’s penned an excellent read.

One point Gunther makes we do agree with:

“We can be fairly sure, though, about one thing unbundling would do: It would drive a bunch of cable channels out of business.

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