#bweNYC Consumer Driven Digital Content and User Acquisition

This week Blogworld Expo came to New York bringing with it social media specialists, digital content producers, and media marketers from all over the world. Sessions generally covered mobile, consumer, social business or monetization. Adam Keats, Senior Vice President of Digital Communications at Weber Shandwick led a session on user engagement and how opening the conversation can enable companies to create and market successful and targeted plans “The difference is you can now ask customers to send in their stories, videos, tweets and use them for content.