Entertainment publisher BUZZMEDIA announced an exclusive, multiyear integrated marketing and advertising partnership with community-driven celebrity site Oh No They Didn’t!, under which ONTD! will undergo a redesign later this month to incorporate more sharing tools and an improved user interface, and its editorial team will work with BUZZMEDIA’s to cross-promote content, while BUZZMEDIA will create integrated marketing programs and customized campaigns for ONTD!.
BUZZMEDIA chief revenue officer Doug Rohrer said:
At BUZZMEDIA, we talk a lot about the influence that authentic voices have among their audience. ONTD! is a very unique publisher in that the audience is the authentic voice, and its members are the ones dictating what’s important in the world of pop culture every day. Its size, taste-maker audience of millions, and the extensive time spent are validation of the influence we look forward to sharing with our marketing partners.
Anjelika Petrochenko, general manager of ONTD! parent LiveJournal, added:
Oh No They Didn’t! is the largest entertainment community on the Web and the most popular on LiveJournal, so it’s naturally a top priority for us. BUZZMEDIA has a solid track record for growing brands, and we’re very excited to become a part of the BUZZMEDIA family, roll out new features, and continue to improve the overall experience for our members.