BuzzFeed's Jonah Peretti Explains How to Predict When Videos Go Viral [Video]

The social media mavens at BuzzFeed are always on the lookout for the stories that draw a gut reaction from the social web. In part two of our “Media Beat” interview with Jonah Peretti, the BuzzFeed co-founder explains how to predict when a video will go viral.  You’re going to want to take notes.

“If you get a million views by buying the homepage of YouTube, and you paid a million dollars for a million views, that is very different than if you are a kid who made some funny video in your basement and shared it with a few friends, and that spread through word of mouth to millions of people,” Peretti says.