BuzzFeed vs. Time, USA Today and MTV
Pair of Atlantic editors draw up some informative historical context.
Our headline is, essentially, the summary of today’s extremely informative bit of historical contextualizing by Adrienne LaFrance and Robinson Meyer.
The bylined Atlantic writers do a great job of reminding how BuzzFeed’s rise to a 200-million-monthly-uniques behemoth has antecedents in the media world. They also come up with some reasons why Jonah Peretti’s now profitable company might be more durable. These include the avoidance of going after a single demographic, and… diversity:
It helps that BuzzFeed’s own staff is anything but homogenous: Its editor of news, Shani Hilton, has led the most successful newsroom diversity initiative in recent memory.
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