BuzzFeed Says Twitter Is More Influential Than You Think
But you can't measure that influence in clicks.
What did BuzzFeed founder/CEO Jonah Peretti learn from “The Dress?”
Twitter is more influential than you think. Just don’t try to measure that influence in clicks.
Twitter is more powerful than click stats show, which we all sort of knew http://t.co/4OykpLydcL
— Ben Smith (@BuzzFeedBen) March 17, 2015
As Noah Robinson of Fast Company reported last night, Peretti’s SXSW presentation detailed the how and the why behind “The Dress,” and the answer in both cases is media people on Twitter.
So while a majority of the story’s traffic came from Facebook shares, it all started with a single tweet.
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