BuzzFeed Lives to LOL Another Day
Today brings the unsurprising news that BuzzFeed, the king of all things quick, visual and viral, received nearly $20 million in the latest round of financing from its investors. This development follows a very successful 2012 in which the company hired Politico‘s Ben Smith as its editor in chief and raised $15.5 million from various venture capital groups.
The news also provides a nice example of a carefully managed PR roll-out: Ad Age and The New York Times ran the embargoed story this morning before the press release hit and every other site (like ours) jumped on it.
Will
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