Reporter Talks to Pulitzer Prize Winner from BuzzFeed's 'NoNoNoNo Cat Room'

Few media organizations get as jubilantly jiggy with the juxtaposition as BuzzFeed. And so, we applaud The Independent media editor Ian Burrell for mining that duality throughout his weekend piece on the Jonah Peretti juggernaut.

BuzzFeedNoNoCatIt’s not news that BuzzFeed’s Fifth Avenue headquarters have meeting rooms named after various page-view-tastic felines. What is news however is how jarring a backdrop this nomenclature can be when a visiting journalist dials up a certain company staffer:

There is the “Winston Bananas Room,” dedicated to a moggy with an extraordinary down-turned mouth, and I am sitting in a space dedicated to the “NoNoNoNo Cat” that I later observe on a YouTube clip that has had more than 10 million views.

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