Viral Media Site BuzzFeed Launches Facebook App Edition to Gain Exposure

Today, viral media hub BuzzFeed is launches a Facebook app that aims to recreate the experience of discovering content on its website. Through the app, users can browse humorous images, interesting articles, and shocking videos, leave reactions using “LOL”, “Cute”, “Fail” and other buttons, and share BuzzFeed posts with friends via Facebook’s social plugins.

Along with yesterday’s release of the Wall Street Journal’s canvas app, the BuzzFeed app indicates a growing trend of publishers maximizing the exposure and referral traffic they gain from Facebook by creating standalone versions of their sites within the social network.

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