BuzzFeed Backs Out of 'Significant' Ad Deal With RNC Over Trump's Rhetoric

CEO compares the Donald to cigarettes

What's worse for our nation's health? Donald Trump or cigarettes?

They're about equal, per an email from BuzzFeed CEO Jonah Peretti to his employees this morning. Peretti was explaining his decision to back out of advertising deal with the Republican National Committee, pointing to the GOP presumptive nominee's hateful rhetoric about Muslims, Mexicans and others.

Politico obtained a copy of the email, where Peretti stated that earlier this spring that BuzzFeed and RNC inked a deal to "spend a significant amount on political advertisements slated to run during the fall election cycle."

But Trump's public comments, the email stated, have been "directly opposed to the freedoms of our employees in the United States."

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