Buy USC Gear From Your Cell Phone

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USC Bookstore has signed a partnership with Hothand Wireless, the mobile college portal, to launch a mobile commerce merchandising program in Los Angeles that targets University of Southern California students and alumni, along with Team Trojan fans.

Hothand’s Mobile Shop offers Team Trojan gear and follows up on a mobile coupon campaign the company just completed with UCLA, which rewarded the first 100 students each week who redeemed the mobile coupons at the Westwood Best Buy store.

The new programs are the products of Hothand Wireless’ recent expansion of its supported group of colleges back in September.