BusinessWeek Thinks Hulu Has the Design to Succeed


Well according to BusinessWeek, one of any teenager’s must-reads, NBC and News Corp.‘s newly launched Hulu video site, is sure to appeal to the youngsters. But beyond that, the piece says that the massive media conglomerates are finally starting to get how to design these sorts of things. From a clean layout to fast, high-quality video, without getting in the way with all the usual muck, even we tend to agree that the whole thing feels pretty good (albeit maybe a little too Apple-y). But surely, the real test will be if anyone uses the thing because, at the end of the day, our brains still hurt from MySpace and just remember what that monstrosity looks like. Here’s a bit:

Hulu’s chief design theme, one that clearly appeals to this market, says David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California, is its pared-down aesthetic, which “gets at the bare essence of the product.” Hulu’s simple pages are unencumbered by advertising, while the user interface is uncomplicated and intuitive. “There are no blinking lights, no flashy buttons all over the place,” says Wertheimer. “It’s a simple, high-quality streaming experience.”