BusinessWeek Correspondent: "If You Serve the Press First, Then You Also Serve the Client"
Today’s Bulldog Reporter has an interview with BusinessWeek senior business correspondent David Kiley. Kiley also edits the publication’s “Brand New Day” and “AutoBeat” blogs. A former head of PR for an ad agency, Kiley says he can “see things from both sides…”
“My number one tip based on that background is to put yourself in the mindset of what the journalist needs, versus the knee-jerk reaction of what the client wants. If you serve the press first, then you also serve the client,” he told Bulldog Reporter’s Brian Pittman.
However,
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