BusinessWeek Condescends to Millennials, Creating PR Blunder for the Centuries

BusinessWeek recently launched a PR campaign named “Gets You Ahead” that targets the Millennial demographic. Smart move. Publications covet younger readers because the demographic represents potential decades of loyal customers and subsequent financial windfall. BusinessWeek embraced this simple PR concept, then dragged it out behind the woodshed and beat it with a phone book.

Incredulously, BusinessWeek decided the best way to woo Millennials was to belittle them by characterizing the generation as lazy deadbeats who love financial debt and living with their beleaguered parents.

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